Privacy Policy

SC PI Attorneys LLC ("SC PI Attorneys," "the Firm," "we," "us," or "our") is committed to protecting the privacy of every person who visits our website, contacts our office, or uses any of our digital services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal data.

Please read this policy carefully. By using our website at scpiattorneys.com or submitting any information through our digital properties, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect several types of information from and about visitors to our website and users of our services.

Information You Provide Directly

When you contact us, submit a case review request, fill out a contact form, call our office, or otherwise communicate with us, you may provide:

• Identity information such as your first and last name
• Contact information such as your phone number, email address, and mailing address
• Case information such as the type of accident or injury you experienced, when it occurred, a description of what happened, and the nature of your injuries
• Communications including the content of messages, emails, or voicemails you send to us
• Referral information such as how you heard about our firm
• Scheduling preferences such as preferred contact times

Information Collected Automatically

When you visit our website, we and our service providers automatically collect certain technical and usage information, including:

• Device information such as your IP address, browser type and version, operating system, and device identifiers
• Usage data such as pages visited, time spent on pages, links clicked, referring URLs, and navigation paths through our website
• Location data derived from your IP address, typically at the city or state level
• Cookie and tracking data as described in our Cookies section below

Information from Third Parties

We may receive information about you from third-party sources including:

• Analytics providers such as Google Analytics
• Advertising platforms such as Google Ads and Meta Ads, if you arrived at our website through a paid advertisement
• Referral sources such as other websites, directories, or attorney referral services
• Publicly available sources

2. How We Collect Information

We collect information through the following means:

• Contact forms and intake forms on our website when you request a free case evaluation or contact us with a question
• Phone calls to our office, which may be recorded for quality assurance purposes with appropriate notice
• Email and text message communications when you initiate contact with our office
• Live chat or chatbot tools if present on our website
• Cookies and similar technologies automatically when you browse our website
• Third-party platforms such as advertising networks and analytics services

3. How We Use Your Information

We use the information we collect for the following purposes:

4. Legal Basis for Processing

We process your personal information on the following legal bases:

• Your consent when you voluntarily submit information through our contact forms or otherwise initiate communication with us
• Legitimate interests in operating our legal practice, responding to inquiries, improving our services, and conducting legal marketing activities, provided those interests are not overridden by your privacy rights
• Performance of a contract when processing is necessary to provide legal representation to clients who retain our firm
• Legal obligation when processing is required by applicable law, court order, or professional regulatory requirement

5. Information Sharing and Disclosure

We do not share your personal information with third parties except in the following circumstances:

Service Providers

We work with third-party vendors who assist us in operating our website and delivering our services. These may include website hosting providers, email and communication platforms, customer relationship management (CRM) systems, analytics providers, and payment processors. These vendors are contractually prohibited from using your information for any purpose other than providing services to us.

Legal and Professional Requirements

We may disclose your information when required to do so by law, subpoena, court order, or regulatory authority, or when we believe disclosure is necessary to protect the rights, property, or safety of our firm, our clients, or others.

Co-Counsel and Referral Arrangements

Consistent with the South Carolina Rules of Professional Conduct, if your matter requires involvement of co-counsel or referral to another attorney, you will be informed and asked to provide your consent before any such sharing of your information occurs. We do not share client or potential client information with other attorneys without your knowledge and consent.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our firm's assets, your information may be transferred as part of that transaction, subject to applicable professional responsibility rules and confidentiality obligations.

With Your Consent

We may share your information for any other purpose with your explicit consent at the time of collection or sharing.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, understand how our site is used, and support our advertising and analytics efforts.

Types of Cookies We Use

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete cookies, or notify you when a cookie is being placed. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, visit allaboutcookies.org.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on. To opt out of interest-based advertising by Google, visit Google Ad Settings.

7. Third-Party Services

Our website may integrate with or link to third-party services. These third parties have their own privacy policies that govern how they handle your information. We are not responsible for the privacy practices of third-party services. We encourage you to review the privacy policies of any third-party services you interact with.

Third-party services we may use include:

• Google Analytics for website traffic analysis. Google Privacy Policy
• Google Ads for advertising campaign measurement and remarketing
• Meta (Facebook) Pixel for advertising campaign tracking and audience building
• CallRail or similar call tracking services for measuring phone call conversions from advertising
• WordPress and Elementor for website content management
• Contact Form 7 or similar form plugins for processing contact form submissions
• Embedded maps such as Google Maps for displaying our office location

Our website may contain links to third-party websites that are not operated by us. We have no control over those sites and are not responsible for their content or privacy practices.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal and professional obligations.

• Contact and intake inquiries that do not result in legal representation are retained for a reasonable period to allow for follow-up and to respond to any future inquiries about the same matter
• Client files and matter records are retained in accordance with our professional obligations under South Carolina law and the South Carolina Rules of Professional Conduct, which generally require retention of client files for a minimum period after the conclusion of the representation
• Website analytics data is retained in accordance with the data retention settings of our analytics providers, typically between 14 months and 26 months
• Advertising and marketing data is retained for the duration necessary to measure campaign performance and comply with platform policies

When information is no longer needed, we take reasonable steps to securely delete or anonymize it in accordance with applicable law and professional standards.

9. Data Security

We take reasonable and appropriate technical and organizational measures to protect the personal information we collect from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Secure Socket Layer (SSL) encryption for all data transmitted through our website
• Password protection and access controls on systems that store personal information
• Regular review of our data collection, storage, and processing practices
• Limiting access to personal information to employees and contractors who need it to perform their job functions
• Using reputable, security-conscious third-party service providers

10. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. These may include:

Right to Access

You may request a copy of the personal information we hold about you and information about how we use it.

Right to Correction

You may request that we correct inaccurate or incomplete personal information we hold about you.

Right to Deletion

You may request that we delete your personal information in certain circumstances, subject to our legal and professional obligations to retain records. Note that we may be required to retain certain information related to legal matters under applicable law and professional conduct rules even if you request deletion.

Right to Opt Out of Marketing Communications

If you have received marketing communications from us, you may opt out at any time by contacting us at the information provided below or by following the unsubscribe instructions included in any such communication.

Right to Data Portability

Where technically feasible and required by applicable law, you may request that we provide your personal information in a structured, commonly used, machine-readable format.

Right to Withdraw Consent

Where we process your information based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. As noted above, we do not sell personal information. To exercise any California privacy rights, please contact us using the information in the Contact section below.

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us in writing at the address or email provided in Section 14 of this policy. We will respond to your request within a reasonable time and in accordance with applicable law. We may need to verify your identity before processing your request.

11. Children's Privacy

Our website and services are not directed to children under the age of 13 and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately and we will take steps to delete that information from our systems.

If we become aware that we have inadvertently collected personal information from a child under 13, we will delete that information as quickly as reasonably practicable. If you are between 13 and 18 years of age, please obtain the consent of a parent or guardian before submitting any personal information through our website.

12. Attorney Advertising Notice

Past case results described on this website do not guarantee or predict a similar outcome in any future case. Every case is different. The outcome of any legal matter depends on the specific facts, applicable law, and many other factors unique to each situation.

SC PI Attorneys LLC is responsible for the content of this website. The firm maintains its principal office at 220 North Main Street, Suite 500, Greenville, South Carolina 29601. Questions about the content of this website may be directed to our office at the contact information provided below.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree with any changes, please discontinue use of our website and contact us to request deletion of your information.

14. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us using any of the following methods:

If you are not satisfied with our response to a privacy concern, you may have the right to lodge a complaint with a relevant data protection authority, if one applies to your jurisdiction.